Field notes, playbooks, and frameworks on B2B growth strategy, demand generation, paid media, and marketing systems that compound.https://bolkas.com/en-gb© 2026 Apostolos Bolkas. All rights reserved.hello@bolkas.com (Apostolos Bolkas)hello@bolkas.com (Apostolos Bolkas)https://bolkas.com/og.jpghttps://bolkas.com/notes/https://bolkas.com/notes/anatomy-of-a-b2b-growth-system/https://bolkas.com/notes/anatomy-of-a-b2b-growth-system/Four layers that must work together in sequence. When they do, growth compounds. When one breaks, the others underperform, regardless of spend.Sat, 21 Mar 2026 00:00:00 GMTApostolos Bolkas3Advanced12 min readB2B GrowthStrategyPositioningDemand Generationhttps://bolkas.com/notes/building-a-fast-website-without-overengineering/https://bolkas.com/notes/building-a-fast-website-without-overengineering/Most business websites suffer from unnecessary complexity, not a lack of features. Here is how I built a fast site by treating simplicity as a constraint.Sun, 08 Feb 2026 00:00:00 GMTApostolos Bolkas1Foundational4 min readWeb DevelopmentStrategyMinimalismPerformancehttps://bolkas.com/notes/generative-engine-optimisation-for-b2b/https://bolkas.com/notes/generative-engine-optimisation-for-b2b/B2B buyers now get answers from AI. GEO ensures your company's knowledge is found, understood, and reused in AI-generated answers.Wed, 14 Jan 2026 00:00:00 GMTApostolos Bolkas2Applied5 min readGEOGenerative AIGrowth Engineeringhttps://bolkas.com/notes/bidding-on-keywords/https://bolkas.com/notes/bidding-on-keywords/Most founders don't come to Google Ads because they misunderstand marketing. They come because a channel that should be driving growth is failing.Thu, 25 Dec 2025 00:00:00 GMTApostolos Bolkas2Applied6 min readGoogle AdsDemand GenGrowth Engineeringhttps://bolkas.com/notes/growth-strategy-document/https://bolkas.com/notes/growth-strategy-document/A practical guide to the FOCUS–90 Framework — a structured approach for early-stage teams to create a growth strategy that improves focus and execution.Wed, 20 Nov 2024 00:00:00 GMTApostolos Bolkas3Advanced6 min readGrowth strategyExecutionFrameworks