Real work, real outcomes. A look at how strategy, focused effort, and the right systems have moved the needle for the businesses I have worked with.
Built the marketing foundation for a hydrogen manufacturer ahead of a public listing, supporting 517% revenue growth in the process. Outcome: Clarified how the company positioned itself in the market and built a system for generating commercial interest at scale.
Designed and ran multi-channel recruitment campaigns that matched budget to where students were actually coming from, delivering the university’s strongest performance in seven years. Outcome: Moved from broad awareness campaigns to a targeted approach focused on attracting the right applicants.
Designed and led the localised Microsoft AI Skills Fest for Bulgaria, with 787 live attendees and 50%+ first-time participants. Bilingual programming, Google Ads, and Copilot enablement delivered the event's strongest attendance on record. Outcome: Reframed messaging to drive high-intent event registration.
Recovered decades of research after a domain loss, migrated 2,000+ articles into a modern CMS, and relaunched with UX and SEO foundations that protect the Centre’s global authority. Outcome: Secured institutional legacy with modern, search-optimised architecture.
Built profitable ecommerce momentum during the pandemic — delivering 18.75x ROAS and $1.49 CPA across Facebook, Instagram, and Google while laying the groundwork for expansion into Romania. Outcome: Validated new markets with immediate, profitable performance.
Tell me where you are and what you are trying to achieve. We will work out together what makes the most sense as a next step.