About
I'm Apostolos (Leo) Bolkas.
I work with founders and operators to fix what's slowing growth. Before they invest in doing more.
Not more ideas. Not more channels. Clear thinking that leads to decisions worth acting on.
Most growth problems aren't caused by execution. They come from decisions no one wants to question.
You do not rise to the level of your goals.
You fall to the level of your systems.
What brings people to me
It usually looks like this.
Campaigns are running. Leads are coming in. The team is busy. But pipeline goes up and down, and no one can clearly explain why.
Three things are usually out of sync:
01
Strategy. No clear priority. Everyone is moving, nothing is aligned.
02
Performance. Data not deciding. Metrics exist but don't change actions.
03
Automation. Scaling wrong things. Tools are live but built on bad logic.
Out of sync
Too many initiatives running at once
No clear ownership over what matters
Channels that work sometimes, but not predictably
A few months in
What we're trying to achieve is clear
What to prioritise is no longer a debate
What's working, and what isn't, is visible
How I work
Three stages. One connected approach.
The work is direct. You work with me.
01
First, we decide what actually matters.
What you're trying to achieve, who it's for, and where focus should be now. Clarity here removes a lot of wasted effort later.
02
Then we test what moves it.
If the data doesn't change decisions, it's just reporting. We focus on outcomes, and adjust based on what actually works.
03
Then we make it repeatable.
Automation should scale what works, not hide what doesn't. We turn proven approaches into systems your team can run without constant reinvention.
Selected work
Results that hold.
517%
Client revenue growth during the engagement
Hydrogenera
Built a full growth system from zero presence to stock exchange listing.
View case study55%
Increase in applications
American University in Bulgaria
Multi-market strategy across 21 countries.
View case study18.75×
ROAS
PowerLocus
$1.49 cost per acquisition on a new product launch.
View case study787
Live learners
Microsoft AI Skills Fest
Bilingual demand generation and event programme.
View case studyBackground
20+ years. Athens, London, Sofia.
01
Agencies & brands
Managed the digital presence of IKEA, Unilever, McDonald's, Johnson & Johnson, and Nestlé across local and regional markets.
02
The pattern
Across all of it, one thing kept repeating. What actually moves the number. And what doesn't.
03
Since 2019
Went independent to focus on one thing: helping B2B technology teams build systems that compound, instead of campaigns that reset every quarter.
Outside the work
I spend time experimenting with Linux and open-source tools, reading across literature and science fiction, and finding new cycling routes.
The common thread is curiosity.
Common questions
What do you specialise in? +
Demand generation, paid media, marketing automation, and growth measurement for B2B technology companies. Always focused on systems that compound, not campaigns that reset.
Who do you work with? +
B2B technology companies that have outgrown ad-hoc marketing. Usually founder-led teams that need a strategic partner, not another agency.
What does an engagement look like? +
Most engagements start with a free Growth Audit: a written diagnosis of what's working, what isn't, and what to fix first, delivered within 48 hours. If it surfaces bigger strategic questions, the next step is a Strategy Blueprint, a structured review of positioning, audience, funnel, and channels that produces a prioritised 12-month roadmap. Some teams then move into a retained relationship for execution and performance oversight.
How long have you been doing this? +
Over 20 years, across agencies and independently. Independent since 2019, focused on B2B and technical companies.