01
Strategy
No clear priority.
Everyone is moving, but nothing is aligned. Too many initiatives compete for attention, and the important choices get buried under activity.
About / Field notes 001
I'm Apostolos
(Leo) Bolkas.
I work with founders and operators to fix what's slowing growth. Before they invest in doing more.
Not more ideas. Not more channels. Clear thinking that leads to decisions worth acting on.
Based in
Sofia, working across Europe and beyond.
The work
Strategy, performance, and automation.
The short version
Most growth problems aren't caused by execution. They come from decisions no one wants to question.
A belief I keep returning to
You do not rise to the level of your goals. You fall to the level of your systems.
James Clear Atomic Habits
Field note 02
The work begins below the campaign layer: with priorities, choices, and the operating system beneath them.
What I notice first
Busy teams.
Quiet friction.
Campaigns are running. Leads are coming in. The team is busy. But pipeline goes up and down, and no one can clearly explain why.
Three things out of sync
02
Performance
Data isn't deciding.
Metrics exist, reports arrive, and dashboards grow. Yet none of them changes the next action. Measurement becomes theatre instead of a working tool.
03
Automation
The wrong things scale.
Tools are live, but the logic underneath is weak. Automation then moves confusion faster and makes a fragile system harder to question.
How I work
Three stages.
One connected approach.
The work is direct. You work with me, not a layer of account management.
We fix the sequence: decide what matters, test what moves it, then make the proven parts repeatable.
01
Decide
First, we decide what actually matters.
What you're trying to achieve, who it's for, and where focus should be now. Clarity here removes a lot of wasted effort later.
02
Test
Then we test what moves it.
If the data doesn't change decisions, it's just reporting. We focus on outcomes, and adjust based on what works in the market.
03
Systemise
Then we make it repeatable.
Automation should scale what works, not hide what doesn't. We turn proven approaches into systems your team can run without constant reinvention.
Selected proof / outcomes, not ornaments
Results that hold.
Numbers matter when they make the story clearer, and when the system behind them survives the campaign.
Outside the work / Field note 05
Curiosity is the common thread.
I spend time experimenting with Linux and open-source tools, reading across literature and science fiction, and finding new cycling routes.
Different subjects. Same instinct: understand how the parts fit together.
20+ years
Across agencies, brands, and independent work.
Athens / London / Sofia
Three cities that shaped the way I work.
Common questions
Frequently asked.
Clear answers on how I work, who I partner with, and what to expect from an engagement.
What do you specialise in?
Demand generation, B2B positioning, paid media strategy, marketing automation, and growth measurement for technology companies. The focus is always on building systems that compound, not campaigns that reset.
Who do you work with?
B2B technology companies that have outgrown ad-hoc marketing. Usually founder-led teams or lean marketing departments that need a strategic partner, not another agency.
What does an engagement look like?
Most engagements start with a free Growth Audit: a written diagnosis of what is working, what is not, and what to fix first, delivered within five business days. If it surfaces bigger strategic questions, the next step is a Strategy Blueprint, a structured review of positioning, audience, funnel, and channels that produces a prioritised 12-month roadmap. Some teams then move into a retained relationship for execution and performance oversight.
How long have you been doing this?
Over twenty years working across agencies and as an independent consultant. Independent since 2019, focused on B2B and technical companies.
A useful place to start
Before you do more,
find what slows growth.
Growth audit / Five business days
A written diagnosis of what's working, what isn't, and what to fix first. No pitch deck disguised as advice.