B2B marketing systems
Build the system. Win the market.
I make it simpler for people to find you, understand you, and buy from you.
Apostolos Bolkas
Growth Strategist
Earlier brand work
- IKEA
- Unilever
- McDonald’s
- Johnson & Johnson
Selected work
All case studies-
517% Client revenue growth Company-wide result
Hydrogenera
Building trust before scale.
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787 Live attendees Bulgarian activation
Microsoft AI Skills Fest
Turning a global initiative into a national learning system.
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55% Online application growth Seven-year record
American University in Bulgaria
Scaling international student acquisition across 21 markets.
Who you’ll work with
I’m Apostolos (Leo) Bolkas. I work with founders and operators to fix what’s slowing growth, before they invest in doing more.
I spent years at agencies in Athens, London, and Sofia before going independent in 2019: over 20 years of seeing what moves the number, and what doesn’t. You work with me directly, not a layer of account management.
Read my storyThe diagnosis
Where growth gets stuck.
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Growth keeps resetting.
You’re renting growth instead of owning a system.
Read the note: The anatomy of a B2B growth system -
Traffic stops short.
Traffic looks healthy, but the sales calendar stays quiet.
Read the note: A B2B website should reduce buying uncertainty -
The numbers leave you guessing.
You know what you spent, but not what worked.
Read the note: Your dashboard answers the wrong question
Three priorities. Five business days. A useful place to start.
Find your next useful moveHow it works
Three stages.
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Find
Find what needs attention.
I review your website, messaging, and enquiry journey.
- Growth Audit Five business days
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Build
Decide what to prioritise.
I build a practical plan around your buyers, resources, and goals.
- Strategy Blueprint 14 to 21 days
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Run
Put the plan to work.
I lead the campaigns your team runs, measure progress, and automate the processes worth repeating.
- Performance Roadmap 90-day cycles
- Automation Systems Four to six weeks
Start with a free growth audit, then choose the support that fits your business.
Explore all systemsClients and partners
What changed at Workadu.
“Apostolos gave Workadu the strategic clarity to sharpen our positioning, fix our acquisition architecture, and attract high-intent customers predictably.”
Fratzis Karayiannis
Founder & CEO, Workadu
Free growth audit
Know what to improve first.
I’ll personally review your website and send three prioritised improvements within five business days.