ROI Estimator
Model your acquisition return.
Compare what a change in conversion could mean for leads, customers, and first-year booked value. Set your own assumptions to explore a scenario.
- Free No cost
- Live Instant output
- Six inputs 2 minutes
Inputs
Adjust your numbers.
Start with your current monthly acquisition numbers. The model values each new customer at their first-year contract value and holds marketing spend and the close rate constant.
Scenario comparison
Change in first-year booked value
For one month’s acquired customers, valued over their first 12 months. Returns below deduct marketing spend only.
Scenario return
Baseline return
Customer change
Baseline vs scenario
Story to share
Enter your numbers to compare first-year booked value and return after marketing spend.
Assumptions
- Booked value = visitors × visitor-to-lead rate × close rate × first-year customer value.
- Booked-value return = (booked value − monthly marketing spend) ÷ monthly marketing spend. Shown as a multiple for both scenarios; undefined when spend is zero.
- Each scenario represents one month’s acquired customers. The value covers their first 12 months; it is not monthly recognised revenue. Sales-cycle delays are excluded.
- Additional booked value is the scenario minus the baseline. Spend is unchanged. Delivery costs, margin, payment timing, and churn are excluded, so this is not profit ROI or a cash-payback estimate.
- The conversion change is your assumption, not a prediction or promised result.
How to use it
Bring numbers to your next leadership review.
Use the estimator to pressure-test assumptions before presenting a campaign, launch, or experiment. The clearer your numbers, the faster you secure the budget.
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Gather baseline signals.
Pull your current conversion rates, win rates, and average contract values from your analytics stack. Use real numbers. The model is only as good as what you put in.
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Stress-test scenarios.
Adjust one lever at a time to understand which improvements deliver the biggest lift. Try conservative and stretch estimates to bound your expectations.
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Align stakeholders.
Share the baseline, scenario, and assumptions together. Use first-year booked value to compare acquisition plans; build a separate margin and cash-flow model for investment decisions.
Why teams use it
- Compare acquisition scenarios before committing to a budget.
- Link marketing metrics directly to business outcomes.
- Explore conversion rate, win rate, and first-year contract value.
ROI Estimator
Need a custom model with real benchmark data?
I work with GTM teams to build models, dashboards, and playbooks that connect spend to revenue. If you want to replace guesswork with data, let’s design your next growth experiment.