Performance Roadmap
Not a plan.
Execution.
Strategy and hands-on delivery in one engagement: channel execution, content production, and campaign setup included.
6–8wk
Delivery
Flat
Fixed fee
4
Phases
Performance
Roadmap
Predictable growth through systematic execution.
This is for you if
You have a plan. You need someone to run it.
You have a strategy but no time or capacity to execute it.
Your team needs senior execution, not another slide deck.
Channels are running but campaigns feel disconnected.
You want one person owning strategy and delivery in one engagement.
You're tired of agencies who hand off to juniors after the pitch.
What it is
Strategy and execution. One engagement.
This is for when the positioning is clear but nothing is being published or executed consistently. When the channel mix is unresolved, budget allocation is guesswork, and you need someone to build and run the execution layer, not just advise on it.
The Performance Roadmap is not handed over at the end. It is built and implemented.
The person who diagnosed the problem is the same person who fixes it.
What we look at
Before deciding what to do next, we establish honest baselines.
01
Channel Performance
A review of your paid, organic, and owned channels to understand what is actually generating results and what isn't.
02
Funnel Flow
Tracing the journey from first contact to conversion to find where people are dropping off and why.
03
Messaging & Offers
Checking whether what you are saying and offering is resonating with the right people at the right moment.
04
Tracking & Gaps
Identifying where your data has blind spots so you can trust what you are measuring and make decisions with confidence.
05
Workflows
Looking at how your team makes decisions and gets work done, to find where the process is slowing things down.
What you get
You leave with execution in place, not a brief to hand over.
"The positioning is clear but nothing is being published or executed consistently."
01
Channel mix defined, set up, and running. Not handed to your team to figure out.
02
Content production live across agreed channels
03
Campaign infrastructure built, configured, and active
04
KPI framework in place with tracking set up
05
Monthly review cadence established for ongoing calibration
How it works
Collaborative and focused.
01
Audit
Diagnostics
I review your channels, funnel, and data to establish what is working and what isn't.
- Channel performance audit
- Funnel drop-off analysis
- Tracking gaps identified
02
Strategy
Direction
Channel mix, content calendar, and KPI framework. Agreed before execution begins.
- Channel mix with resource requirements
- 12-month content calendar
- KPI framework and tracking setup
03
Execution
Delivery
Hands-on implementation. Content production, campaign setup, and distribution.
- Content production
- Campaign setup and launch
- Distribution across channels
04
Review
Optimisation
Monthly performance review. What moved, what didn't, what to prioritise next.
- Monthly performance review
- Priority adjustment
- Ongoing calibration
"He's the kind of person who spots challenges before they become problems and always finds a clear path through them. Every project with him runs smoother and delivers more than expected."
The impact
What changes after.
01
Execution without the overhead
A senior operator building and running your channels, without the cost or commitment of a full-time hire.
02
Strategy and delivery from one person
The person who diagnosed the problem is the same person who builds the solution. No handover risk, no brief lost in translation.
03
Measurable output each week
Not a deck. Not a brief. Published content, active campaigns, and configured tracking.
What comes next
Channels running. Infrastructure documented. Two paths forward.
At the close of the engagement, you have active channels, documented systems, and a clear picture of what is working. Most clients continue in one of two ways.
Option 01
Strategic Retainer
Ongoing oversight and implementation support as channels scale and priorities shift. Available to clients who have completed a project engagement. Maximum three clients at any time.
Option 02
Hand over to your team
Every system built during the engagement is documented for handover. Your team inherits working channels, configured tracking, and a clear operating process.
Investment
€6,000–€8,000
Strategy and hands-on execution in one engagement. Final price scoped at the close of the Strategy Blueprint based on channel complexity and execution volume.
01
Channel mix recommendation with resource requirements
02
12-month content calendar mapped to buying stages
03
KPI framework with tracking setup
04
Hands-on channel execution: content production, campaign setup, distribution
05
Monthly performance review and prioritisation
Common Questions
Common questions.
What does execution include?
Channel execution, content production, and campaign setup. The exact scope is defined at the close of the Strategy Blueprint based on your channel mix and volume requirements. You know exactly what is included before the engagement begins.
Do I need to have a team available?
No. The Performance Roadmap is designed for companies that need someone to build and run the execution layer, not just advise on it. You do not need internal execution capacity.
How is the price determined?
The final price is scoped at the close of the Strategy Blueprint based on channel complexity and execution volume. The range is €6,000–€8,000. You receive a fixed scope and a fixed price before the engagement begins.
How long does it take?
6 to 8 weeks. Weekly check-ins throughout. Phased delivery so you see output before the engagement closes.
What if I already have an agency?
The Performance Roadmap is a direct execution engagement, not a briefing document. If you already have an agency running your channels, the better starting point is the Strategy Blueprint, which produces a documented strategic foundation they can execute against.
Ready to build the execution layer?
Start with the Growth Audit. If execution is the constraint, the Performance Roadmap is the next step.
All Systems
The Full Journey
Strategy
Blueprint
Clarity on what matters most and where to invest next.
Performance
Roadmap
Predictable growth through systematic execution.
Automation
Systems
Scale without breaking through engineering.