Strategy Notes.
Deep dives and perspectives on positioning, strategy, and decision-making. Thinking clearly about what to do next.
The anatomy of a B2B growth system
Four layers that must work together in sequence. When they do, growth compounds. When one breaks, the others underperform, regardless of spend.
Building a fast website without overengineering it
Most business websites suffer from unnecessary complexity, not a lack of features. Here is how I built a fast site by treating simplicity as a constraint.
What happens when B2B buyers search
B2B buyers now get answers from AI. GEO ensures your company's knowledge is found, understood, and reused in AI-generated answers.
Your Google Ads account has the wrong model
Most founders don't come to Google Ads because they misunderstand marketing. They come because a channel that should be driving growth is failing.
How to create a growth strategy document
A practical guide to the FOCUS–90 Framework — a structured approach for early-stage teams to create a growth strategy that improves focus and execution.