Thinking
Strategy Notes.
Deep dives and perspectives on positioning, strategy, and decision-making. Thinking clearly about what to do next.
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6 min read
LinkedIn Lead Gen campaigns: beyond gated content
Five ad ideas for LinkedIn Lead Gen campaigns: customer proof, product demonstrations, comparisons, expert videos, and practical sessions.
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4 min read
My God, a Steak
AI is not your strategy. It is one crew member on a ship you still have to design. What a 1953 science fiction story reveals about AI in business.
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9 min read
Positioning is the layer you think you’ve sorted
Most B2B companies believe their positioning is done because they have messaging. Here is how to tell the difference, and how to fix it without a rebrand.
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11 min read
A B2B website should reduce buying uncertainty
A B2B website is not a design project, it is a buying-clarity project. How conversion architecture moves the right buyer from uncertainty to a clear next step.
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8 min read
Your dashboard answers the wrong question
B2B dashboards report activity, not revenue. How to build a measurement system that connects marketing effort to closed deals, without new tools.
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12 min read
The anatomy of a B2B growth system
Four layers that must work together in sequence. When they do, growth compounds. When one breaks, the others underperform, regardless of spend.
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4 min read
Building a fast website without overengineering it
Most business websites suffer from unnecessary complexity, not a lack of features. Here is how I built a fast site by treating simplicity as a constraint.
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5 min read
What happens when B2B buyers search
How to make your company’s expertise clearer and easier to find in AI search, and how to separate website readiness from measured visibility.
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6 min read
Your Google Ads account has the wrong model
Most founders don’t come to Google Ads because they misunderstand marketing. They come because a channel that should be driving growth is failing.
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6 min read
How to create a growth strategy document
A practical guide to the FOCUS–90 Framework: a structured approach for early-stage teams to create a growth strategy that improves focus and execution.
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Strategy Notes
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