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Case Studies  /  Commercial Proof

Proof that systems
beat campaigns.

Real engagements where fixing what was structurally broken, not running another campaign, is what moved the numbers: revenue, pipeline, and recruitment.

6

Key Engagements

517%

Max Revenue Lift

100%

Verified Outcomes

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Strategic growth journal and case records on desk
FIG. 01 / CLIENT CASE ARCHIVE VERIFIED OUTCOMES
CASE 01 Climate Tech · Scale-up

Hydrogenera

Verified Outcome

517%

Client revenue growth

Hydrogenera electrolyser systems in a production facility

The Transformation

IPO momentum for a hydrogen pioneer.

Built the marketing foundation for a hydrogen manufacturer ahead of a public listing, supporting 517% revenue growth in the process. Clarified how the company positioned itself in the market and built a system for generating commercial interest at scale.

Impact Metrics

Website Views 97k+
LinkedIn Followers +4k
Strategic Outcome Successful IPO

Strategic Scope

Digital Strategy Content Marketing SEO LinkedIn Paid Media
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CASE 02 Higher Education · International Recruitment

American University in Bulgaria

Verified Outcome

55%

Application Growth

American University in Bulgaria campus courtyard

The Transformation

55% lift in student applications.

Designed and ran multi-channel recruitment campaigns that matched budget to where students were actually coming from, delivering the university's strongest performance in seven years. Moved from broad awareness to a targeted approach focused on attracting the right applicants.

Impact Metrics

Application Growth 55%
Markets Activated 21
Award Bright Awards Gold

Strategic Scope

Student Acquisition Performance Marketing Lead Generation Market Research
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CASE 03 Enterprise Tech · Market Activation

Microsoft AI Skills Fest

Verified Outcome

787

Live Attendees

Microsoft AI Skills Fest event visuals and audience

The Transformation

787 learners mastering Copilot.

Designed and led the localised Microsoft AI Skills Fest for Bulgaria, with 787 live attendees and 50%+ first-time participants. Bilingual programming, Google Ads, and Copilot enablement delivered the event's strongest attendance on record.

Impact Metrics

Live Attendees 787
Google Ads CTR 3.79%
Cost per Click €0.15

Strategic Scope

AI Enablement Copilot Demand Gen Landing Page Optimisation Paid Media
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CASE 04 Think Tank · Legacy Recovery

Centre for Liberal Strategies

Verified Outcome

2,000+

Articles Recovered

Centre for Liberal Strategies website displayed on laptop and mobile

The Transformation

Rebuilding the think tank's archive.

Recovered decades of research after a domain loss, migrated 2,000+ articles into a modern CMS, and relaunched with UX and SEO foundations that protect the Centre's global authority. Secured institutional legacy with modern, search-optimised architecture.

Impact Metrics

Articles Recovered 2,000+
Archive Status 100% Live
SEO Rollout Complete

Strategic Scope

Content Recovery CMS Migration Technical SEO UX Design Site Architecture
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CASE 05 Ecommerce · Performance Reset

PowerLocus

Verified Outcome

18.75x

ROAS

PowerLocus wireless headphones displayed on a desk setup

The Transformation

18.75x ROAS in a zero-awareness launch.

Built profitable ecommerce momentum during the pandemic, delivering 18.75x ROAS and $1.49 CPA across Facebook, Instagram, and Google while laying the groundwork for expansion into Romania. Validated new markets with immediate, profitable performance.

Impact Metrics

ROAS 18.75x
Cost per Acquisition $1.49
Market Expansion Romania

Strategic Scope

Ecommerce Advertising Market Research Creative Testing Paid Social Google Ads
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Partners & Leadership  /  Collaborative Proof

The standard behind the outcomes.

Metrics show what changed. The founders and partners who lead these initiatives describe what it feels like to build together: calm execution, fewer surprises, and clear direction.

Velina Mavrodinova
“Apostolos has that rare balance of big-picture vision and hands-on precision. He's the kind of person who spots challenges before they become problems and always finds a clear path through them. Every project with him runs smoother and delivers more than expected.”
Velina Mavrodinova Founder, ENTHUSIASM
A bookshelf of marketing, strategy, and business books

Commercial Impact  /  Verified Scale

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