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Diagnostic Model  /  Retention

Model churn scenarios before revenue slips.

Stress-test your retention assumptions. Quantify how renewal, contraction, and expansion compound into meaningful revenue risk or upside.

What this shows

  • Monthly and annual revenue impact of churn.
  • Where net negative churn becomes possible.
  • Whether retention holds against your growth targets.

Scenario inputs

Adjust the levers.

01

Baseline recurring revenue

€

Annual recurring revenue entering the period.

mos

Period for run-rate and compounding models.

02

Monthly churn metrics

%

% of customers renewing before upsell or expansion.

%

Additional revenue from existing customer growth.

%

Revenue lost from downgrades (not non-renewals).

Projected outcome

Ending ARR
N/A
Net Retention
N/A
Impact
N/A

Revenue waterfall

Renewed ARR N/A
Expansion N/A
Contraction N/A
Lost (churn) N/A
Model v1.0.0 Suggest improvement →
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Next Steps

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