Diagnostic model
Model churn scenarios before revenue slips.
Stress-test your retention assumptions. Quantify how renewal, contraction, and expansion compound into meaningful revenue risk or upside.
What this shows
- The revenue impact of churn over the period you choose.
- Where net negative churn becomes possible.
- Whether retention holds against your growth targets.
Scenario inputs
Adjust the levers.
Projected outcome
Ending ARR
Net retention
Impact
Revenue waterfall
Related models
- 01 Revenue
LTV Expansion
Project how upsells, cross-sells, and retention affect customer lifetime value over time.
Access model - 02 Conversion
Onboarding Friction
Compare onboarding drop-off, activation rates, and the additional accounts needed to reach your target.
Access model - 03 Growth
Advocacy Flywheel
Model how customer advocacy programs compound over time to drive referrals and organic growth.
Access model - 04 Economics
Demand Unit Economics
Break down the true cost of generating demand across your internal funnel stages.
Access model - 05 Marketing
Reach & Share of Voice
Estimate your brand’s visibility relative to competitors and identify strategic gaps.
Access model
Next steps
Tell me what’s not working.
Tell me what you’re trying to achieve and where things feel uncertain. I’ll reply within 24 hours with a clear path forward.
What happens next
- You share your website, work email, and any context.
- I review your website, messaging, and enquiry journey myself.
- Within five business days, I email you three prioritised improvements. No sales call is required.