Diagnostic model
Plan the reach required to win category attention.
Model how reach, frequency, and spend intersect to achieve competitive share-of-voice. Quantify the budget gap required to dominate your category at the top of the funnel.
What this shows
- The reach volume needed to support growth targets.
- Your spend against competitive share-of-voice.
- The awareness cap limiting sales performance.
Related models
- 01 Retention
Revenue Churn
Understand how churn affects your recurring revenue and model improvement scenarios.
Access model - 02 Revenue
LTV Expansion
Project how upsells, cross-sells, and retention affect customer lifetime value over time.
Access model - 03 Conversion
Onboarding Friction
Compare onboarding drop-off, activation rates, and the additional accounts needed to reach your target.
Access model - 04 Growth
Advocacy Flywheel
Model how customer advocacy programs compound over time to drive referrals and organic growth.
Access model - 05 Economics
Demand Unit Economics
Break down the true cost of generating demand across your internal funnel stages.
Access model
Next steps
Tell me what’s not working.
Tell me what you’re trying to achieve and where things feel uncertain. I’ll reply within 24 hours with a clear path forward.
What happens next
- You share your website, work email, and any context.
- I review your website, messaging, and enquiry journey myself.
- Within five business days, I email you three prioritised improvements. No sales call is required.