Diagnostic model
Pressure-test investment before you commit budget.
Model how marketing spend translates into pipeline, revenue, and payback. Validate whether your ACV and CAC assumptions support the growth you’re planning to fund.
What this shows
- The efficiency of your demand generation engine.
- CAC, payback, and LTV:CAC across the funnel.
- Where to improve unit economics.
Related models
- 01 Retention
Revenue Churn
Understand how churn affects your recurring revenue and model improvement scenarios.
Access model - 02 Revenue
LTV Expansion
Project how upsells, cross-sells, and retention affect customer lifetime value over time.
Access model - 03 Conversion
Onboarding Friction
Compare onboarding drop-off, activation rates, and the additional accounts needed to reach your target.
Access model - 04 Growth
Advocacy Flywheel
Model how customer advocacy programs compound over time to drive referrals and organic growth.
Access model - 05 Marketing
Reach & Share of Voice
Estimate your brand’s visibility relative to competitors and identify strategic gaps.
Access model
Next steps
Tell me what’s not working.
Tell me what you’re trying to achieve and where things feel uncertain. I’ll reply within 24 hours with a clear path forward.
What happens next
- You share your website, work email, and any context.
- I review your website, messaging, and enquiry journey myself.
- Within five business days, I email you three prioritised improvements. No sales call is required.