Skip to content
Apostolos Bolkas
Conversion Audit • Friction Analyzer

Identify the friction slowing time-to-value.

Map the journey from sign-up to activation. Expose where users drop, stall, or fail to reach value, and quantify the impact of fixing the biggest activation gap.

System Objectives

  • Identify the biggest friction point in the onboarding flow.
  • Quantify the activation gap against industry benchmarks.
  • Visualize step-by-step conversion drop-off.

Funnel Mapping

Plot your unique accounts through each major activation milestone.

Total unique accounts that started the onboarding flow in this period.

Completed the first activation task (e.g., identity verification or profile setup).

Finished the key habit-forming action (e.g., first project creation or integration).

Reached the activation definition (e.g., invited teammates or shared output).

%

Benchmark for what constitutes "good" activation in your category.

Related Calculators
View All →
Growth

Advocacy Flywheel

Model how customer advocacy programs compound over time to drive referrals and organic growth.

Launch →
Economics

Demand Unit Economics

Break down the true cost of generating demand across your funnel stages.

Launch →
Revenue

LTV & Expansion

Project how upsells, cross-sells, and retention affect customer lifetime value.

Launch →
Marketing

Reach & Share of Voice

Estimate your brand's visibility relative to competitors and identify strategic gaps.

Launch →
Retention

Revenue Churn Planner

Understand how churn affects your recurring revenue and model improvement scenarios.

Launch →

Let’s build clarity together.

Tell me what you’re trying to achieve and where things feel uncertain. I’ll reply within two business days with a clear path forward.

Request a Growth Audit Direct Message