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Diagnostic model

Identify the friction slowing time-to-value.

Map the journey from sign-up to activation. See where accounts drop out, compare step conversion rates, and estimate how many more accounts would need to activate to reach your target.

What this shows

  • The biggest friction point in the onboarding flow.
  • The activation gap against your benchmark.
  • Step-by-step conversion drop-off.

Funnel mapping

Plot your unique accounts through each major activation milestone.

01

Metrics

Total unique accounts that started the onboarding flow in this period.

Completed the first activation task (e.g., identity verification or profile setup).

Finished the key habit-forming action (e.g., first project creation or integration).

Reached the activation definition (e.g., invited teammates or shared output).

%

Benchmark for what constitutes "good" activation in your category.

Activation flow

Overall activation rate

N/A

N/A

Step-by-step conversion

Sign-up → Step 1 N/A
Step 1 → Step 2 N/A
Step 2 → Step 3 N/A
Priority focus

N/A

Share model

Next steps

Tell me what’s not working.

Tell me what you’re trying to achieve and where things feel uncertain. I’ll reply within 24 hours with a clear path forward.

What happens next

  1. You share your website, work email, and any context.
  2. I review your website, messaging, and enquiry journey myself.
  3. Within five business days, I email you three prioritised improvements. No sales call is required.