Diagnostic model
Identify the friction slowing time-to-value.
Map the journey from sign-up to activation. See where accounts drop out, compare step conversion rates, and estimate how many more accounts would need to activate to reach your target.
What this shows
- The biggest friction point in the onboarding flow.
- The activation gap against your benchmark.
- Step-by-step conversion drop-off.
Related models
- 01 Retention
Revenue Churn
Understand how churn affects your recurring revenue and model improvement scenarios.
Access model - 02 Revenue
LTV Expansion
Project how upsells, cross-sells, and retention affect customer lifetime value over time.
Access model - 03 Growth
Advocacy Flywheel
Model how customer advocacy programs compound over time to drive referrals and organic growth.
Access model - 04 Economics
Demand Unit Economics
Break down the true cost of generating demand across your internal funnel stages.
Access model - 05 Marketing
Reach & Share of Voice
Estimate your brand’s visibility relative to competitors and identify strategic gaps.
Access model
Next steps
Tell me what’s not working.
Tell me what you’re trying to achieve and where things feel uncertain. I’ll reply within 24 hours with a clear path forward.
What happens next
- You share your website, work email, and any context.
- I review your website, messaging, and enquiry journey myself.
- Within five business days, I email you three prioritised improvements. No sales call is required.