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Diagnostic Model  /  Growth

Model how advocacy compounds into pipeline.

Translate customer sentiment into measurable revenue. Visualize how promoters, referrals, and public proof contribute to your organic pipeline.

What this shows

  • The compounding impact of customer advocacy.
  • The flywheel effect on organic reach and CAC.
  • Where to accelerate referral growth.

Model Assumptions

Define your customer base and engagement thresholds.

01.

Customer Base

Total pool of customers eligible for advocacy motions.

%

% of customers identified as active promoters/advocates.

02.

Referral Motion

%

% of promoters actively invited to refer.

%

% of referral leads that successfully convert.

€

Estimated contract value per successful referral.

03

Public Proof

%

% of promoters invited to leave public proof/reviews.

%

% of advocates who follow through with a review.

€

Attributed pipeline value influenced by external social proof.

Growth potential

Total contribution
N/A
Referral ARR
N/A
Influenced Pipe
N/A

Value composition

Referral ARR N/A
Influenced pipeline N/A

Activity potential

Promoters N/A
Referral opps N/A
Public reviews N/A
Priority focus

N/A

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Next Steps

Tell me what’s not working.

Tell me what you’re trying to achieve and where things feel uncertain. I’ll reply within 48 hours with a clear path forward.

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