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Model how advocacy compounds into pipeline.

Translate customer sentiment into measurable revenue. Visualize how promoters, referrals, and public proof contribute to your organic pipeline.

System Objectives

  • Quantify the compounding impact of customer advocacy programs.
  • Visualize the flywheel effect on organic reach and CAC.
  • Identify high-leverage points to accelerate referral growth.

Model Assumptions

Define your customer base and engagement thresholds.

01.

Customer Base

Total pool of customers eligible for advocacy motions.

%

% of customers identified as active promoters/advocates.

02.

Referral Motion

%

% of promoters actively invited to refer.

%

% of referral leads that successfully convert.

Estimated contract value per successful referral.

03

Public Proof

%

% of promoters invited to leave public proof/reviews.

%

% of advocates who follow through with a review.

Attributed pipeline value influenced by external social proof.

Growth Potential

Total Contribution
Referral ARR
Influenced Pipe

Activity Potential

Promoters
Referral Opps
Public Reviews
Priority Focus

Share Model

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