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Apostolos Bolkas

Forecast lifetime value before you scale the machine.

Model how retention, expansion, and margins compound over time. Determine if your growth is durable and if your CAC strategy is supported by real momentum.

System Objectives

  • Project Lifetime Value (LTV) through compounding expansion.
  • Visualize the impact of gross margin and discount rates.
  • Quantify Year 1 vs Lifetime revenue contribution.

Model Assumptions

Dial in your retention, expansion, and financial thresholds.

01.

Baseline Revenue

€

Average monthly recurring revenue per customer account.

%

Contribution margin after direct delivery/support costs.

02.

Retention & Expansion

%

% of revenue retained month-over-month.

%

% expansion lift on already retained revenue.

03.

Financial Terms

%

Annualized cost of capital used for LTV discounting.

mos

Desired calculation window for the LTV model.

Value Projection

Discounted LTV
—
Net Retention (12m)
—
Year 1 Value
—

Revenue Trajectory

Projected MRR across key milestones:

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Let’s build clarity together.

Tell me what you’re trying to achieve and where things feel uncertain. I’ll reply within two business days with a clear path forward.

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