Diagnostic model
Forecast lifetime value before you scale the machine.
Model how retention, expansion, and margins compound over time. Determine if your growth is durable and if your CAC strategy is supported by real momentum.
What this shows
- Projected lifetime value through compounding expansion.
- The impact of gross margin and discount rates.
- Year 1 against lifetime revenue contribution.
Related models
- 01 Retention
Revenue Churn
Understand how churn affects your recurring revenue and model improvement scenarios.
Access model - 02 Conversion
Onboarding Friction
Compare onboarding drop-off, activation rates, and the additional accounts needed to reach your target.
Access model - 03 Growth
Advocacy Flywheel
Model how customer advocacy programs compound over time to drive referrals and organic growth.
Access model - 04 Economics
Demand Unit Economics
Break down the true cost of generating demand across your internal funnel stages.
Access model - 05 Marketing
Reach & Share of Voice
Estimate your brand’s visibility relative to competitors and identify strategic gaps.
Access model
Next steps
Tell me what’s not working.
Tell me what you’re trying to achieve and where things feel uncertain. I’ll reply within 24 hours with a clear path forward.
What happens next
- You share your website, work email, and any context.
- I review your website, messaging, and enquiry journey myself.
- Within five business days, I email you three prioritised improvements. No sales call is required.